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Smoke Free Curious

The Canadian Lung Associations wants you to get curious about a smoke free life!

The Canadian Lung Association is a proud partner of an innovative new campaign to get more Canadians to quit smoking. This week during National Non-Smoking Week, we are launching the Smoke Free Curious campaign in partnership with the Canadian Cancer Society, Canadian Public Health Association, Heart & Stroke, and the Ontario Tobacco Research Unit with funding from Health Canada.

The campaign is a realistic and thought provoking attempt to make adult Canadians; aged 35-64 think about and try quitting, hopefully for the last time. Visitors to the website can view resources, sign up for a quit contest, and access supports like quit coaches and even free nicotine replacement therapy.

The Smoke Free Curious campaign aims to speak to the 2.3 million people aged 35-64 who still smoke. “We know most people who smoke want to quit. In fact, many of these people have likely tried to quit in the past. We’re hoping this campaign gives them another reason to try and then provides the support to make it a success,” says Terry Dean, President and CEO of the Canadian Lung Association.

Tobacco use remains the leading cause of disease and death in Canada, responsible for 48,000 deaths annually. Quitting smoking is the single best thing you can do to improve your health and quality of life. Non-smokers have a lower risk of getting smoking-related diseases like lung cancer, heart disease, and COPD (chronic obstructive pulmonary disease, including emphysema and chronic bronchitis) and quitting smoking may actually improve outcomes for those who have an existing illness.

“It’s never too late to quit. We know it’s one of the hardest but most rewarding things that someone can do, and it’s made easier with help. That’s where we come in,” says Dean. “This campaign is incredibly unique where the leading health organizations are coming together to reach as many people as possible, with one shared message of support.”